Associate Director of UX Marketing - Minnetonka, MN - 899478

Company: Black Enterprise Magazine
Location: Minnetonka
Posted on: February 17, 2021

Job Description:

Associate Director of UX Marketing - Minnetonka, MN At UnitedHealth Group, we're not just using technology to help millions receive care, we're evolving it. From the most advanced development tools and methodologies to the highest levels of cybersecurity, we're doing, sharing and learning new ways to make technology and health care work better every day. Join us and you'll be challenged to do your life's best work. SM This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm) If you have a passion for all things digital read on. We are looking for a well-rounded digital guru with experience leading strategy and execution in the creation of an omni-channel user experience. The Government Programs Marketing Digital UX/Content Producer role is responsible for creating the ideal prospect acquisition experience that meets both user and business needs. This position requires collaboration with key business stakeholders, content authors and digital product managers to develop and maintain a roadmap for our websites global User Experience and related content strategy. Focusing on simplifying the Medicare shopping experience, bringing a consumer orientated perspective to the websites UX and content and building trust in the UHC digital experience to drive growth across digital engagements.
Primary Responsibilities:

• Develop and execute a human centered vision and plan to enhance existing, or develop new, user experiences and related content
• Work with other organizational leaders (e.g. Product, Design, Content, and User Experience Strategy) to develop and communicate a comprehensive User Experience and content roadmap in support of strategic business initiatives
• Collaborate with applicable business partners and stakeholders to conduct market research and analysis that informs and validates the User Experience strategy
• Engage with external Agency and internal development partners to ensure the UX strategy and vision is infused into all our projects at the beginning and executed through to the end of the project
• Partner with Government Programs Growth Marketing team to identify and build unique User experiences and content for customer personas that drives success throughout the full-funnel
• Utilize influencing skills to build a collaborative culture and foster relationships across the Government Programs digital team and broader UHC digital organizations
• Partner with our Digital Delivery teams on the analysis, design, development and testing of product capabilities and features
• Conduct competitive analysis and UX assessments of digital experiences both inside and outside the Medicare industry, identifying gaps and emerging opportunities for Government Programs Digital
• Develop various communication elements to socialize/evangelize/educate stakeholders on UX strategies and opportunities
• Bring passion and curiosity to both identifying key decisioning experiences and needs and simplifying the process for choosing the Medicare coverage that will improve our customers lives
• Effectively communicate UX design and prototypes to Digital Product teams, Content Authors and Developers utilizing common UX tools You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. Required Qualifications:
  
  • Bachelor's degree or equivalent work experience
  • 5+ years of digital marketing agency experience
  • Experience developing human centered UX for a large ecommerce site
  • Ability to understand and optimize the entire user experience funnel, leveraging testing and personalization tools (i.e. Adobe Target, etc.)
  • Experience with analytics tools (i.e. Google Analytics, Adobe Analytics, etc.)
  • Understanding of content management systems (i.e. Adobe Experience Manager, Sitecore, etc.)
  • Understanding of direct-to-consumer ("DTC") digital prospect acquisition and measurement
  • Must live within a commutable distance to the Minnetonka Office
  • Must be available to travel up to 25%
  • If you need to enter a work site for any reason, you will be required to screen for symptoms using the ProtectWell mobile app, Interactive Voice Response (i.e., entering your symptoms via phone system) or similar UnitedHealth Group-approved symptom screener. When in a UnitedHealth Group building, employees are required to wear a mask in common areas. In addition, employees must comply with any state and local masking orders Preferred Qualifications:
    
    • Experience leading online products, user experience, content, design, or production in large corporate or health care environments
    • Health care experience or experience in other interactive and digital industries such as retail and financial services
    • Experience with Agile software development processes. Formal experience with one or more recognized Agile methodologies (Scrum, XP, etc.) or toolsets (VersionOne, Rally, etc.)
    • Experience delivering Web experiences that meet user needs based on usability research, UX design and information architecture principles, and product management methodologies Careers at UnitedHealthcare Government Programs. The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm)
      Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. Job Keywords: Digital User Experience, Content Producer Lead, Government Programs Marketing Digital UX/Content Producer, UHC, Minnetonka, MN, Minnesota, Digital, Marketing, Problem Solving, Leadership, Communication, Office-Based, Innovation, Strategic Thinking, Pharmacy, Drug Cost Estimator, Medicare, Omni-Channel If you want to use your abilities to help us challenge the status quo and achieve on our ambitious mission, this is the right place for you. We are creating and delivering quality health care solutions that deeply impact the health care system. And this means opportunities for people like you to grow and innovate with us. At UnitedHealth Group we work with the largest collection of health related data. It's an opportunity and challenge on an enormous scale using SAS, R/Python, Hadoop, MapReduce and every emerging platform that makes sense for a team that makes the big--- At UnitedHealth Group, the technology and innovation we invent is in service of a future where health care serves everyone more fairly, productively and consistently. We put a series of questions to Pat Keran, Senior Director at Optum, to explain wha--- UnitedHealth Group is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need special assistance or accommodation for any part of the application process, please call 1-800-561-0861 and press or say 1 for Applicant to be connected to Recruitment Services. Recruitment Services hours of operation are 7 a.m. to 7 p.m. CT, Monday through Friday. UnitedHealth Group is a registered service mark of UnitedHealth Group, Inc. The UnitedHealth Group name with the dimensional logo, as well as the dimensional logo alone, are both service marks for the UnitedHealth Group, Inc. Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

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