Paid Media Specialist
Company: Horizontal Talent
Location: Minnetonka
Posted on: February 21, 2021
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Job Description:
The Key Expectations Of The Paid Media Specialist Are ToThe Paid
Media Specialist's mission is to develop and execute paid media
strategies that drive goals and produce positive ROAS/ROI for our
clients.* Develop and execute effective paid media strategies for
clients in collaboration with account managers, SEO specialists,
and content writers.* Perform day-to-day management of client paid
media programs including bid optimization, keyword targeting,
budget management, audience targeting, conversion optimization,
etc.* Analyze paid media performance to determine opportunities for
continuous improvement and develop actionable paid media reports
for client consumption.The success of the Paid Media Specialist
will be measured by:* Ability to drive measurable results that
align with client goals* Regularly achieving and maintaining
positive results within client budgets* Developing and executing
paid media strategies within client retainers* Successful
collaboration with other marketing professionalsKey Skills And
CompetenciesThe Paid Media Specialist will have 1-2 years of
experience demonstrating the following:* Domain Expertise - Subject
Matter: Demonstrates strong knowledge of paid media skills, best
practices, trends, and news* Understands core paid media tactics
such as bid strategies, keyword targeting, audience targeting,
etc.* Stays on top of paid media news, frequently pursues new paid
media knowledge, and presents ideas to the team* Tests paid media
concepts and documents results to identify potential strategy
refinements for leadership review* Understands best practices for
ad copy and creative, and can execute or advise others using the
appropriate processes* Domain Expertise -Tools, Software and
Process: Successfully uses a wide range of paid media platforms and
other tools* Conducts successful keyword research, audience
analyses, and competitive analyses for existing and/or prospective
clients using tools such as Keyword Planner, SEMrush, and other
tools* Is proficient in setting up new accounts/campaigns/ads on
core platforms including Google Ads, Microsoft Ads, Facebook Ads,
LinkedIn Ads, and others, as appropriate* Problem Solving,
Analytical Approach: Effectively uses data to inform and apply paid
media strategies* Effectively uses data from paid media platforms,
Google Analytics, Google Search Console, and other tools to develop
informed paid media insights, make recommendations, and apply paid
media changes that make a positive impact on client goals* Can
create and synthesize paid media reports to demonstrate the value
of digital advertising and the success of an ad campaign* Optimizes
bid strategies using informed approach* Understands what conversion
points need to be tracked and can implement as appropriate Success
ObjectivesWithin 30 days, an "A" level Paid Media Specialist will
be able to:* * Manage the paid media campaigns for 15-20 clients*
Successfully conduct robust keyword research* Develop and implement
measurable paid media strategies for existing and new clients*
Within the first 60 days,* Will be certified in Google Ads (Search,
Display, Shopping, and Video) and Google Analytics* Will be able to
work autonomously on paid media campaigns for enterprise-level
clients* Will have successfully set up a complete Google Ads
account (Including campaigns, ad groups, and ads)* Within the first
90 days,* Will have successfully shown significant improvement in
ROAS and CPA on several key accounts* Will have communicated these
results in a way that demonstrates value directly to clients*
Within the first 120 days,* Will have formulated and executed a
complete paid media strategy for a client* Will be able to analyze
and synthesize the results of paid media efforts and determine
areas for improvement and shifts in strategy* Demonstrate an
ability to collaborate with marketing teams consisting of account
managers, SEO specialists, and content writers.* Demonstrate a
strong desire to learn and a commitment to continue to grow as an
paid media professional Extra CreditThe following aren't required
but will give you a big advantage over other candidates:* Google
Ads certification* Google Analytics certification* Ecommerce
experience* SEMrush or other relevant experience with marketing
tools
Keywords: Horizontal Talent, Minnetonka , Paid Media Specialist, Advertising , Minnetonka, Minnesota
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