Paid Media Specialist

Company: Horizontal Talent
Location: Minnetonka
Posted on: February 21, 2021

Job Description:

The Key Expectations Of The Paid Media Specialist Are ToThe Paid Media Specialist's mission is to develop and execute paid media strategies that drive goals and produce positive ROAS/ROI for our clients.* Develop and execute effective paid media strategies for clients in collaboration with account managers, SEO specialists, and content writers.* Perform day-to-day management of client paid media programs including bid optimization, keyword targeting, budget management, audience targeting, conversion optimization, etc.* Analyze paid media performance to determine opportunities for continuous improvement and develop actionable paid media reports for client consumption.The success of the Paid Media Specialist will be measured by:* Ability to drive measurable results that align with client goals* Regularly achieving and maintaining positive results within client budgets* Developing and executing paid media strategies within client retainers* Successful collaboration with other marketing professionalsKey Skills And CompetenciesThe Paid Media Specialist will have 1-2 years of experience demonstrating the following:* Domain Expertise - Subject Matter: Demonstrates strong knowledge of paid media skills, best practices, trends, and news* Understands core paid media tactics such as bid strategies, keyword targeting, audience targeting, etc.* Stays on top of paid media news, frequently pursues new paid media knowledge, and presents ideas to the team* Tests paid media concepts and documents results to identify potential strategy refinements for leadership review* Understands best practices for ad copy and creative, and can execute or advise others using the appropriate processes* Domain Expertise -Tools, Software and Process: Successfully uses a wide range of paid media platforms and other tools* Conducts successful keyword research, audience analyses, and competitive analyses for existing and/or prospective clients using tools such as Keyword Planner, SEMrush, and other tools* Is proficient in setting up new accounts/campaigns/ads on core platforms including Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads, and others, as appropriate* Problem Solving, Analytical Approach: Effectively uses data to inform and apply paid media strategies* Effectively uses data from paid media platforms, Google Analytics, Google Search Console, and other tools to develop informed paid media insights, make recommendations, and apply paid media changes that make a positive impact on client goals* Can create and synthesize paid media reports to demonstrate the value of digital advertising and the success of an ad campaign* Optimizes bid strategies using informed approach* Understands what conversion points need to be tracked and can implement as appropriate Success ObjectivesWithin 30 days, an "A" level Paid Media Specialist will be able to:* * Manage the paid media campaigns for 15-20 clients* Successfully conduct robust keyword research* Develop and implement measurable paid media strategies for existing and new clients* Within the first 60 days,* Will be certified in Google Ads (Search, Display, Shopping, and Video) and Google Analytics* Will be able to work autonomously on paid media campaigns for enterprise-level clients* Will have successfully set up a complete Google Ads account (Including campaigns, ad groups, and ads)* Within the first 90 days,* Will have successfully shown significant improvement in ROAS and CPA on several key accounts* Will have communicated these results in a way that demonstrates value directly to clients* Within the first 120 days,* Will have formulated and executed a complete paid media strategy for a client* Will be able to analyze and synthesize the results of paid media efforts and determine areas for improvement and shifts in strategy* Demonstrate an ability to collaborate with marketing teams consisting of account managers, SEO specialists, and content writers.* Demonstrate a strong desire to learn and a commitment to continue to grow as an paid media professional Extra CreditThe following aren't required but will give you a big advantage over other candidates:* Google Ads certification* Google Analytics certification* Ecommerce experience* SEMrush or other relevant experience with marketing tools

Keywords: Horizontal Talent, Minnetonka , Paid Media Specialist, Advertising , Minnetonka, Minnesota