Display and Paid Social Marketing Specialist - Remote

Company: UnitedHealth Group
Location: Minnetonka
Posted on: January 15, 2022

Job Description:

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)
You'll enjoy the flexibility to telecommute* from anywhere within United States as you take on some tough challenges.
Primary Responsibilities:
Planning and execution of display and paid social campaigns for the Government Programs Brand and Growth team
Working closely with our agency partners the successful applicant will assist with the strategy, campaign set up, campaign optimization and reporting of direct to consumer digital marketing campaigns
Assist digital team members with the development of display and paid social campaign strategy
Manage daily campaign optimization, testing, tracking and performance measurement
Management / coordination with agency partner team to ensure campaigns are optimally structured, setup, trafficked and are tracking correctly
Oversee creative development and approval process
Develop reporting and key insights on campaign performance
Evaluate and improve internal display and paid social processes to support strategic planning and implementation e.g. cost files, partner billing and audience setup
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
3+ years of hands-on programmatic and/or paid social experience to be considered, having worked in either client, agency, agency trading desk or programmatic technology vendor positions
3+ years of experience in digital media
Experience in managing complex media projects across multiple stakeholder groups
Experience either client, agency, agency trading desk or programmatic technology vendor positions
Experience across DSPs, DMPs, ad serving and brand safety platforms
Experience with Adobe Analytics
Advanced Excel and PowerPoint skills
Highly analytical with advanced problem-solving skills and excellent attention to detail
Understanding of digital direct-response marketing tactics and best practices
Advanced understanding of digital tactics and measurement is a must - specializing in display, paid social, video and native advertising utilizing both 1st, 2nd and 3rd party data sources
Advanced tracking and analytics knowledge - ideally campaign manager and Adobe Analytics
Ability and passion for digital marketing with an understanding of the complexity of the digital advertising landscape
Ability to constantly learn about the ever-changing digital ecosystem - with a willingness to test new tools and technologies
Preferred Qualifications:
Ability and passion about results, achieving goals and communicating successes
Demonstrated ability to work within tight time constraints, providing near real-time insights to team members to ensure targets are achieved

Careers at UnitedHealthcare Medicare & Retirement. The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm)
Colorado Residents Only: The salary range for Colorado residents is $64,800 to $116,000. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.
*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
Job keywords: Display and Paid Social Marketing Specialist, DSPs, DMPS, Adobe Analytics, Telecommute, Telecommuting, Telecommuter, Work From Home, Work At Home, Remote, WAH, Minnetonka, MN, Minnesota

Keywords: UnitedHealth Group, Minnetonka , Display and Paid Social Marketing Specialist - Remote, Advertising , Minnetonka, Minnesota