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Marketing Specialist - SEO

Company: Perrill
Location: Minnetonka
Posted on: May 15, 2022

Job Description:

Job DescriptionPerrill, an award-winning digital marketing agency in Minnetonka, Minnesota, seeks a Marketing/SEO specialist to join our team. In this position, you will make an immediate impact by providing value for a wide range of clients as you help them reach their business goals.MissionThe Marketing/SEO specialist's mission is to develop and execute SEO strategies that increase rankings, drive more qualified traffic, and produce more leads/sales for our clients. The key expectations of the SEO Specialist are to:

  • Develop and execute SEO strategies for clients in collaboration with account managers, paid media specialists, and content writers.
  • Perform day-to-day management of client SEO programs including technical website audits, on-page optimization, keyword research, link building, and more.
  • Analyze SEO data to determine opportunities for continuous improvement and develop actionable SEO reports for client consumption.The success of the SEO Specialist will be measured by:
    • Ability to increase rankings on multiple search engines and drive more qualified traffic for client websites
    • Driving and reporting on measurable results that align with client business goals
    • Successful collaboration with other marketing professionalsKey Skills and Demonstrated Competencies:The Marketing/SEO Specialist will have:
      • Previous success as an SEO specialist driving measurable results for clients
        • Consistent track record of increasing rankings and driving highly qualified traffic that results in leads and sales
        • Experience with SEO for ecommerce and lead generation
        • Previous experience with analytics and SEO tools
          • Strong familiarity with Google Search Console, Google Analytics, Google Tag Manager, Google Data Studio, Bing Webmaster Tools, heat mapping tools, and SEO tools such as SEMrush, Ahrefs, and Screaming Frog
          • Knowledge of popular CMS platforms such as Magento, WordPress, and Shopify
          • Ability to create SEO reports, analyze results, and present findings to clients and/or account managers
          • A developing level of SEO strategy and expertise
            • Proven track record of performing keyword research
            • Ability to formulate sound SEO strategies for SMBs and enterprise clientsSuccess Objectives: First 12 Months
              • Within 30 days, an "A" level SEO Specialist will be able to:
                • Manage the SEO campaigns for 15-20 clients
                • Successfully conduct robust keyword research and set up position tracking for multiple clients
                • Develop and implement measurable SEO strategies for existing and new clients
                • Within the first 60 days,
                  • Will be certified in Google Analytics
                  • Will be able to work autonomously on SEO campaigns for enterprise-level clients
                  • Within the first 90 days,
                    • Will have successfully shown significant improvement in rankings for multiple high-value keywords for multiple clients
                    • Will have communicated these results in a way that demonstrates value directly to clients
                    • Within the first 120 days,
                      • Will have formulated and executed a complete SEO strategy for a client
                      • Will be able to analyze and synthesize the results of SEO efforts and determine areas for improvement and shifts in strategy
                      • Demonstrate an ability to collaborate with marketing teams consisting of account managers, paid media specialists, and content writers.Benefits:
                        • A fun, team-oriented culture built on positive and winning teamwork
                        • Flexible hours and work from home opportunities
                        • A modern, state-of-the-art office space designed for both collaboration and individual success (if you ever prefer being in an office)
                        • Competitive salary plus medical and dental benefits
                        • Unlimited PTO
                        • 401(k) with matching
                        • Challenging and rewarding career growth
                        • Professional development opportunities
                        • Unlimited free beverages of your choicePreference will be given to candidates local to the Twin Cities.

Keywords: Perrill, Minnetonka , Marketing Specialist - SEO, Advertising , Minnetonka, Minnesota

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