Marketing and Experience Specialist

Company: UnitedHealth Group
Location: Minnetonka
Posted on: March 16, 2023

Job Description:

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us and start doing your life's best work.SMIf you are located near Minnetonka, MN, you will enjoy the flexibility of a hybrid-remote role as you take on some tough challenges.Primary Responsibilities:

• Manage editorial calendar across the sales communications platform including newsletters, emails, agent portal and other communications
• Project management support for sales communications, recruiting, and sales experience initiatives including distribution list management, e-mail deployment support, and ad hoc needs
• Develop content for weekly agent newsletter by translating complex information into simple and compelling articles
• Support creation of local rollout materials, including messaging and creative content that promote the UnitedHealthcare value proposition
• Manage communications review process by routing content to required reviewers and subject matter experts. Ensure required feedback is incorporated into final copy
• Meeting and event project management support including drafting content, updating project plan, and coordinating materials for events
• Use quantitative and qualitative measurement/evaluation processes to assess the effectiveness of communications (e.g., web and email analytics, surveys, focus groups, site visits, direct feedback)
• Update and distribute reporting to track key metrics and trends
• Contribute to the broader sales communications team through cross-team initiatives
• Support the communications team as needed with research, event planning and execution
• Adhere to applicable internal and external communications standards established for the business (e.g., internal style guides, AP style guides, communication industry standards)
• Marketing, creative writing and proofreading supportYou'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.Required Qualifications:
  • Bachelor's Degree (or higher) OR 4+ years of marketing or--corporate communications experience
  • 1+ years of marketing experience
  • Intermediate level of proficiency with Microsoft PowerPoint
  • Ability to work in the office in Minnetonka, MN--2-3x a week Preferred Qualifications:
    • Bachelor's degree (or higher)--in mass communications--or English
    • Experience with social media platforms such as Facebook, Twitter, and others
    • Experience in the health care industry
    • Knowledge of MedicareSoft Skills:
      • Strong writing and editing skills with a proficiency in Associated Press style
      • Ability to learn and adapt quickly to new technologies
      • Creative thinking, the ability to understand the relationships and interconnections among projects, and logistics management are crucial success factors
      • Navigates across a complex organization to find information
      • Self-driven and resourceful
      • Strong attention to detailCareers with UnitedHealthcare. Work with a Fortune 5 organization that's serving millions of people as we transform health care with bold ideas. Bring your energy for driving change for the better. Help us improve health access and outcomes for everyone, as we work to advance health equity, connecting people with the care they need to feel their best. As an industry leader, our commitment to improving lives is second to none.--At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.----Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.----#RPO, #Yellow

Keywords: UnitedHealth Group, Minnetonka , Marketing and Experience Specialist, Advertising , Minnetonka, Minnesota