Marketing Mgr - Member Marketing (Government Programs) - U.S. Telecommute

Company: UnitedHealth Group
Location: Minnetonka
Posted on: March 17, 2023

Job Description:

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us and start doing your life's best work.(sm)



This Marketing Manager within the UnitedHealthcare Medicare & Retirement Member Marketing team is responsible for the design, development, review, approval and execution of assigned member communications and engagement opportunities.



You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.



Primary Responsibilities:

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• Work effectively with the team lead to ensure that all assigned projects are effectively managed and executed
  
  
• Develop and execute member marketing strategies that differentiate us in the marketplace and position us as market leaders (e.g., unique capabilities, offerings, functionality) that deliver on our business goals (e.g., Retention, NPS, CAHPS)
  
  
• Cultivate strong trusting relationships with applicable internal business partners to drive support, understanding and collaboration of our member marketing efforts (e.g., Sales/Acquisition, Product Management, Legal/Compliance, Creative Services, Operations, Digital, Data Analytics)
  
  
• Represent member marketing and advocate for the member experience on cross functional work groups
  
  
• Strategically utilize member insights (VOC, research, test/learn) to ensure continuous program improvement and effectiveness.
  
  
• Maximize use of new and emerging marketing distribution channels when developing marketing strategies (e.g., social media, texting, real time offers)
  
  
• Ensure that marketing initiatives/campaigns adhere to applicable processes/procedures/requirements (e.g., spending limits, review/approval processes, branding, regulatory and legal requirements)
  
  
• Analyze and report results of marketing campaigns using applicable metrics (e.g., response frequency) and deploy strategies to optimize future performance
  
  
• Partner with the Marketing Data Analytics team to develop strong campaign measurement plans to provide quantifiable results that can be leveraged to provide ongoing learnings and campaign justification
  
  
  
  
  
  You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
  
  Required Qualifications:
  
  
  
  
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  • 3+ years marketing experience in a direct-to-consumer role with proven project management skills developing and implementing multi-channel D2C member campaigns
    
    
  • Experience working in a matrixed organization with cross-functional team collaboration
    
    
  • Intermediate to expert level proficiency in Adobe and MS Office (Word, Excel, Outlook, PowerPoint)
    
    
    
    
    
    Preferred Qualifications:
    
    
    
    
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    • Bachelor's or Master's degree
      
      
    • Healthcare industry experience or in a related field
      
      
    • Live in/within commutable distance to Minnetonka, MN
      
      
      
      
      
      Demonstrated Skills:
      
      
      
      
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      • Proven communication and interpersonal skills; establishing effective cross-functional partnerships and relationships
        
        
      • Excellent written & verbal communications skills
        
        
      • Demonstrated effective problem-solving skills
        
        
      • Proven ability to manage multiple priorities from inception to completion
        
        
      • High degree of organization, strategic thinking and effective problem-solving skills
        
        
        
        
        
        
        
        
        Careers at UnitedHealthcare M&R Underwriting & HCE. The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm)
        
        
        
        California, Colorado, Connecticut, Nevada, New York, Rhode Island, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Nevada, New York, Rhode Island or Washington residents is $85,000 to $167,300. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.
        
        
        
        *All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
        
        
        
        At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
        
        
        
        Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
        
        
        
        
        
        
        UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Keywords: UnitedHealth Group, Minnetonka , Marketing Mgr - Member Marketing (Government Programs) - U.S. Telecommute, Advertising , Minnetonka, Minnesota