-Improve the quality, design & usability of web content to increase
revenue and sales.
-Lead Content Team & oversee the definition, development &
implementation of web content policies, procedures, &
-Develop and maintain the standards for writing on the web
including tone, voice and style, adhering to corporate writing &
brand guidelines, and where appropriate, integrate ongoing
-Support internal department requests & goals for time-sensitive
content updates (ie; B2C and B2B promotions) as well as small &
large project requests.
-Partner with IT to improve content management system to increase
workflow efficiency & effectively support future growth.
-Ensure content on brand web sites conforms to search engine
optimization (SEO) best practices, which improves search engine
rankings & increases traffic from search engines.
-Implement localization strategy to ensure content experience is
optimized for local language preferences.
-Ensure consistency of content across multiple platforms and
digital communication channels.
-Monitor websites on an ongoing basis to ensure content is of a
uniformly high quality.
-Track new content development needs as required by member
interest, program focus, product development, etc.
-Manage current and future vendor(s) responsible for providing web
content, maintenance support and translations.
-Manage content budget and invoicing.
-Experience managing complex workflows and multi-tasking under
pressure while meeting deadlines.
-Experience in guiding and working in a collaborative
-Bachelor's degree in marketing, Communications, English or
-Working knowledge of web and app content management systems;
strong knowledge of website infrastructure and usability.
-5+ years of experience as a web communications manager / publisher
/ specialist / editor.
-Professional experience and skill in marketing, web editing and
-Experience in client relations management, people management &
-Strong understanding and experience in corporate branding,
sensitivity to outstanding design and an understanding for the web
-Exceptional communication and organizational skills.
-Proven ability to build consensus and collaborate effectively
across multiple departments.
-Ability to effectively communicate technical concepts to
We are an equal opportunity and affirmative action employer and
make employment decisions without regard to age, race, religion,
national origin, gender, sexual orientation, gender identity,
disability, veteran status, genetic information or other protected
class. Background checks are also required before employment
Visa Requirements: We participate in E-Verify and all candidates
must be in possession of identification providing authorization to
work in the United States as defined in the Immigration Reform and
Control Act of 1968 (IRCA). This position does not offer
sponsorship of Work Visas.