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Sr. Director, Digital Acquisition

Company: Radisson Hotel Group Headquarters
Location: Minnetonka
Posted on: January 13, 2022

Job Description:

Radisson Hotel Group Americas is embarking on a strategic digital agenda aimed at transforming the way we engage with guests throughout their travel experience. We see digital technologies as powerful tools to help millions of guests plan their travel, enjoy their stay, and keep connected post stay.

We are looking for a strategic and results-oriented leader to drive the Radisson Hotel Group Americas' global digital acquisition strategy to maximize online traffic and revenue through paid and organic search, metasearch, display, affiliate marketing, social channels, and email/app messaging.

We are looking for a digital marketing leader who is obsessed with understanding how digital marketing is transforming the landscape of marketing. He/she is eager to understand how data, conversion marketing, customer segmentation, and emerging ad technology works together to drive new customer growth. Analyzing campaign results to inform strategic decisions is a key requirement. Strong leadership, outstanding communication skills and the ability to own agency and vendor relationships are important attributes within this role.

Responsibilities and Functions:

Leads the development and execution of digital acquisition strategies for multiple brands.


-Develops digital acquisition strategies and tactics across SEM, SEO, meta-search, display, re-targeting, affiliates, and social media; executes through agency partners.
-Leverages proprietary data and customer insights to inform and target appropriate campaigns.
-Ensures consistency and quality of brand messages across multiple networks, tactics and channels.
-Identifies new channel opportunities, potential vendors, and negotiates contracts and agreements to support them.
-Leads the digital channels analytics approach, strategy and resource

Defines and achieves the budget and KPIs for each channel.

Percent: 25%

-Establishes digital media benchmarks & KPIs for markets to evolve media and digital media mix in alignment with consumer media behavior across all channels & formats.
-Develops/manages revenue and expense budgets, adjusting forecasts on an ongoing basis.
-Analyzes results through online analytics tools in conjunction with analytics team member and agency: optimizes accordingly.

Leads a team comprised of internal team members and agency partners and collaborates effectively.

Percent: 25%

-Evaluates, coaches and develops an internal team of direct and indirect reports and several agency partners.
-Coordinates contracts for new vendors and supports the development of RFPs for all new acquisition initiatives.
-Collaborates with brand and digital teams to build strategic, multi-channel media plans.
- Educates internal stakeholders regarding digital media platforms and mix; partner with brand marketing teams to identify test & learn opportunities with key vendors and categories of business.

Other duties as assigned

Requirements and Skills:

-Bachelor's degree, required.
-MBA, preferred.
-10+ years of digital media and SEO experience.
-Direct agency management and contract management experience, required.
-Experience using analytics and measurement to inform data-driven decisions for organizations, required.
-Direct financial stewardship experience managing multi-million-dollar media budgets, required.
-Sets the highest personal performance standards for self and actively seeks innovative solutions and opportunities to develop and learn, required.
-Possesses superior project management skills, flexibility, resilience, and the ability to manage multiple expectations thought proactive communication, required.
-Action-oriented with a proven track record ofsuccessfully landing and driving digital projects, required.
-Ability to adapt graciously to changing business conditions and priorities, required.

Keywords: Radisson Hotel Group Headquarters, Minnetonka , Sr. Director, Digital Acquisition, Executive , Minnetonka, Minnesota

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