Marketing Manager Community & State - Minnetonka, MN preferred or US Telecommute

Company: UnitedHealth Group
Location: Minnetonka
Posted on: January 15, 2022

Job Description:

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)Be a part of the national marketing team responsible for creating and delivering marketing strategies for Medicaid plans across the country. Marketing managers work directly with their assigned regional partners to help them reach member acquisition and retention goals. Strategies include but are not limited to direct marketing and media campaigns as well as field marketing strategies and materials. Marketing managers must have deep knowledge of the business model supporting Medicaid growth as well as all initiatives taking place nationally. They will collaborate with local sales and health plan partners to suggest and implement state-approved strategies for each specific market.You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.Primary Responsibilities:

• Develop local media strategies as appropriate for markets and work with vendors to execute on those strategies in collaboration with growth leadership
• Understand state marketing compliance guidelines for individual Medicaid markets and be able to apply them
• Work with internal agency partners in the development of marketing assets
• Maintain collaborative relationships with national and plan growth partners
• Gain an understanding of the product, the community, and the business plan for each of your assigned markets
• Provide reporting and understanding around local campaigns to national and plan leadership
• Have a basic understanding of the overall financial model and the specific marketing budget for each plan
• Help to promote best practices for national strategies in each of the plans you represent
• Manage the set-up and the delivery of field marketing materials; this includes updates for brand and for benefit/product changes each year
• There may be up to 25% travel associated with this position/travel would be to assigned markets to support member events, community engagement, and product kick-offsYou'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.Required Qualifications:
  • Undergraduate degree or equivalent work experience
  • 5+ years of marketing experience
  • Direct to consumer marketing experience
  • Ability to travel up to 25%
  • Intermediate or higher level of proficiency -and experience utilizing Microsoft office suite including Word, Excel, Outlook and PowerPoint
  • Full COVID-19 vaccination is an essential requirement of this role. UnitedHealth Group will adhere to all -federal, state -and local regulations as well as all client requirements and will obtain necessary proof of vaccination prior to -employment to ensure compliancePreferred Qualifications:
    • Health care industry experience
    • Experience managing agency partner relationship
    • Customer/account management experienceTo protect the health and safety of our workforce, patients, and communities we serve, UnitedHealth Group and its affiliate companies now require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles require full COVID-19 vaccination as an essential job function. UnitedHealth Group adheres to all federal, state, and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment.Careers at UnitedHealthcare Community & State. Challenge brings out the best in us. It also attracts the best. That's why you'll find some of the most amazingly talented people in health care here. We serve the health care needs of low-income adults and children with debilitating illnesses such as cardiovascular disease, diabetes, HIV/AIDS and high-risk pregnancy. Our holistic, outcomes-based approach considers social, behavioral, economic, physical and environmental factors. Join us. Work with proactive health care, community and government partners to heal health care and create positive change for those who need it most. This is the place to do your life's best work.(sm)*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $79,700 to $142,600. The salary range for Connecticut/Nevada residents is $87,900 to $156,900. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.Job Keywords: Marketing Manager Community & State, Marketing Manager, Marketing, Consumer Marketing, Healthcare, Health Care, Managing Agency, Customer Accounts, Minnetonka, MN, Minnesota, Work at Home, Remote, Work from Home, Telecommute, Telecommuter, Telecommuting, UHG, UnitedHealth Group, UHC, UnitedHealthcare

Keywords: UnitedHealth Group, Minnetonka , Marketing Manager Community & State - Minnetonka, MN preferred or US Telecommute, Executive , Minnetonka, Minnesota