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Chief Marketing Officer - Medicare & Retirement - Telecommute

Company: UnitedHealth Group
Location: Minnetonka
Posted on: May 7, 2022

Job Description:

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)UnitedHealthcare's Medicare & Retirement business serves nearly one in four Medicare beneficiaries and a quickly increasing number of people within our recently launched Individual and Family plans. As the largest business dedicated to the health and well-being needs of seniors and individuals, UHC has grown to become the preferred choice for people seeking health insurance products. Today, we remain committed to providing people with a choice of innovative health and well-being solutions that help them access the quality care they need and enjoy the superior experience they deserve.This position is responsible for setting the strategic direction for Medicare marketing including structure, staffing, capabilities and investments as well as strong coordination with internal business segments and external partners. As the leader of the marketing organization, the CMO is responsible for the quality and timely delivery of the strategic and creative work product for more than 15M Individual Medicare Advantage, Group Retiree, Med Supp, DSNP, Part D and Individual and Family Plans. The overarching goal is to support revenue growth through acquisition of new insurance plan members, and the onboarding and engagement of members, delivering on cost control through health engagement and better use of the health system as well as improved member satisfaction as measured through NPS. The CMO also leads development team protocols, programs and processes, digital and analog marketing activities, market research, advertising, promotion, product positioning, market-level program management, distribution support and agency management.You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.Primary Responsibilities:

  • Create and lead overall Medicare portfolio marketing vision as it pertains to developing optimal strategies and programs that facilitate consumer access, improve health outcomes and meet or exceed affordability targets
  • Generate demand through audience-first marketing, testing and innovation advancement and national-to-local enablement
  • Manage a media budget that is expected to exceed $300M annually including an in-house digital media organization
  • Elevate the brand in the enhancement of the value proposition, content strategy and overall brand experience
  • Collaborate with internal business partners (e.g., Product, Digital, Clinical, Quality, Operations, Communications, Optum) on marketing strategy for all product & service offerings through the Medicare businesses
  • Assist internal business partners with value proposition definition, strategy development, creative development, execution and measurement of effective means to attract, onboard and engage business and members
  • Define and manage metrics designed to determine effectiveness of marketing initiatives
  • Lead a marketing function of more than 250 people that is well-equipped to manage multiple and diverse requests through effective processes, aligned business partnerships and highly engaged and capable talent
  • Develop and manage market strategy for third party strategic partnerships that align to and enhance national positionYou'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.Required Qualifications:
    • Bachelor's degree in marketing
    • 20+ years progressive marketing leadership experience within corporate and agency environments
    • Demonstrated knowledge of health care industry (preferred), and current/emerging trends, particularly as they relate to Medicare (e.g., regulations, competitors, demographics)
    • Strategic business leader and partner, capable of integrating broad, divergent concepts into creative, impactful marketing initiatives and programs
    • Industry thought leader in marketing concepts, brand management, distribution strategy, campaign management, consumer trends, emerging technology and innovation
    • Fully capable of working collaboratively at the highest levels throughout the Enterprise as well as external executive business partners and potential customers
    • Direct to consumer marketing experience with multi-channel sales approach
    • Experience in planning, executing and measuring campaigns in a complicated, matrixed organization
    • Proven track record of effectively directing and supervising internal teams, outside agencies and consultants
    • Execution focused, proven results in leading complex, large-scale initiatives from conception to completion within scheduled timeframesPreferred Qualifications:
      • MBA -or other advanced degree
      • Multi-functional business experience in sales, operations and business managementTo protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employmentCareers at UnitedHealthcare Medicare & Retirement. The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm)*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.Colorado, Connecticut or Nevada Residents Only: The Salary -range for Colorado/Connecticut/Nevada residents is -$325,000 -to $450,000. -Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentivesDiversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. - - - - -UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment. - - -

Keywords: UnitedHealth Group, Minnetonka , Chief Marketing Officer - Medicare & Retirement - Telecommute, Executive , Minnetonka, Minnesota

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