Associate Director, Employer Brand and Content - Talent Marketing - Telecommute
Company: UnitedHealth Group
Location: Minnetonka
Posted on: May 8, 2022
Job Description:
UnitedHealth Group is a company that's on the rise. We're
expanding in multiple directions, across borders and, most of all,
in the way we think. Here, innovation isn't about another gadget,
it's about transforming the health care industry. Ready to make a
difference? Make yourself at home with us and start doing your
life's best work.(sm) -The Associate Director, Employer Brand &
Content is a key leadership position within the UnitedHealth Group
Talent Office. - This role owns our overall Talent Brand &
Go-to-Market Strategy for the enterprise. -This leader will
leverage consumer marketing best practices to define next-level
employer branding strategies that create and maintain a highly
impactful experience reflective of the Enterprise Business and
Employer brands. This role will be responsible for deepening and
aligning partnerships with across the lines of business to advance
the employer brand in partnership with our business brands. The
position reports to the UnitedHealth Group VP of Talent Marketing
and serves the enterprise across all businesses and regions.
-You'll enjoy the flexibility to telecommute* from anywhere within
the U.S. as you take on some tough challenges.Primary
Responsibilities: -
Drives strategic alignment of
employer brand with business brand platformsEnsures differentiation
as an employer in the marketplace and builds talent preference as
an employer of choicePartners with business marketing and
communication teams to ensure alignment of content and messaging
and collaboration across the teamsUnderstands business-level needs,
ensuring the team tailors to the unique needs of particular talent
groups, personas and geographiesUnderstands & knows the
UnitedHealth Group business model, as well as the businesses that
comprise it and the role they play in the larger model. -
Understands the unique needs of the business and the implications
for talent with the nuance by geography in the talent marketing &
employer branding eco-systemPartners closely with Talent
Acquisition leaders across newly integrated businesses to ensure
transition to the enterprise talent brandEnsures effective research
and use of personas, journey mapping and moments that matter for
talent experiences across the enterpriseDrives the creation,
planning, and execution of the always-on talent brand campaign and
content marketing approach Continually develops and strengthens
talent brand guidelines and ensure the Talent Marketing team can
appropriately consult on our EVP Uses data and analytics to assess
the effectiveness of talent brand perception and engagement
Analyzes and assess consumer, employer, and market trends, applying
key insights to new and existing talent marketing strategies and
processesEnsures the pull through of the EVP to the employee
experienceCreates and maintains a scalable model of creative
resource planning -to effectively leverage multiple agencies and
internal creative resources, including execution of a self-service
modelManages a brand and creative team, providing coaching and
support for execution of prioritiesOversees agency resources in the
area of brand, content and creative -You'll be rewarded and
recognized for your performance in an environment that will
challenge you and give you clear direction on what it takes to
succeed in your role as well as provide development for other roles
you may be interested in.Required Qualifications: -
- Bachelors degree or equivalent experience
- 7+ years of demonstrated success building/leading marketing
teams and delivering value through driving exceptional digital and
mobile experiences aligned to business outcomes
- 7+ years proven thought-leadership and a record of results in
employment branding, talent marketing, or employee advocacy
- Experience with brand research, insights and activation
- Experience with content and engagement planning -
- Experience demonstrating persuasive skills and diplomacy to
influence outcomes without hierarchical authority
- Experience demonstrating a passion for innovation, quality,
talent experience and efficiency -
- Proven writing/editing skills across multiple channels and
audiences -Preferred Qualifications:
Experience in employment branding,
talent marketing, or employee advocacy Experience demonstrating a
passion for innovation, quality, talent experience and efficiency
-Effective story-telling skills grounded in depth of marketing
knowledge and ability to translate research and data in actionable
strategies and tactics Agency experience or agency partner
management Collaborative and inclusive approach to work; ability to
leverage diverse perspectives to informed direction and drive
results -To protect the health and safety of our workforce,
patients and communities we serve, UnitedHealth Group and its
affiliate companies now require all employees to disclose COVID-19
vaccination status prior to beginning employment. In addition, some
roles require full COVID-19 vaccination as an essential job
function. UnitedHealth Group adheres to all federal, state and
local COVID-19 vaccination regulations as well as all client
COVID-19 vaccination requirements and will obtain the necessary
information from candidates prior to employment to ensure
compliance. Candidates must be able to perform all essential job
functions with or without reasonable accommodation. Failure to meet
the vaccination requirement may result in rescission of an
employment offer or termination of employment. -Careers at
UnitedHealth Group. We have modest goals: Improve the lives of
others. Change the landscape of health care forever. Leave the
world a better place than we found it. Such aspirations tend to
attract a certain type of person. Crazy talented. Compassionate.
Driven. To these select few, we offer the global reach, resources
and can-do culture of a Fortune 5 company. We provide an
environment where you're empowered to be your best. We encourage
you to take risks. And we offer a world of rewards and benefits for
performance. We believe the most important is the opportunity to do
your life's best work.(sm) -*All Telecommuters will be required to
adhere to UnitedHealth Group's Telecommuter Policy. -Colorado,
Connecticut or Nevada Residents Only: The salary range for
Colorado/Connecticut/Nevada residents is $97,300 to $176,900. - Pay
is based on several factors including but not limited to education,
work experience, certifications, etc. In addition to your salary,
UnitedHealth Group offers benefits such as, a comprehensive
benefits package, incentive and recognition programs, equity stock
purchase and 401k contribution (all benefits are subject to
eligibility requirements). No matter where or when you begin a
career with UnitedHealth Group, you'll find a far-reaching choice
of benefits and incentives. -Diversity creates a healthier
atmosphere: UnitedHealth Group is an Equal Employment
Opportunity/Affirmative Action employer and all qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, age, national origin, protected
veteran status, disability status, sexual orientation, gender
identity or expression, marital status, genetic information, or any
other characteristic protected by law. - - - - - -UnitedHealth
Group is a drug - free workplace. Candidates are required to pass a
drug test before beginning employment. - - -Job Keywords: #UHGcorp
, Associate Director, Employer Brand and Content,Talent Marketing,
-Telecommute, Telecommuter, Telecommuting, Work at Home, Work from
Home, Remote
Keywords: UnitedHealth Group, Minnetonka , Associate Director, Employer Brand and Content - Talent Marketing - Telecommute, Executive , Minnetonka, Minnesota
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