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Associate Director, Employer Brand and Content - Talent Marketing - Telecommute

Company: UnitedHealth Group
Location: Minnetonka
Posted on: September 22, 2022

Job Description:

UnitedHealth Group is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)

-The Associate Director, Employer Brand & Content is a key leadership position within the UnitedHealth Group Talent Office. - This role owns our overall Talent Brand & Go-to-Market Strategy for the enterprise. -This leader will leverage consumer marketing best practices to define next-level employer branding strategies that create and maintain a highly impactful experience reflective of the Enterprise Business and Employer brands. This role will be responsible for deepening and aligning partnerships with across the lines of business to advance the employer brand in partnership with our business brands. The position reports to the UnitedHealth Group VP of Talent Marketing and serves the enterprise across all businesses and regions. -

You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges. Primary Responsibilities: -

  • Drives strategic alignment of employer brand with business brand platforms
  • Ensures differentiation as an employer in the marketplace and builds talent preference as an employer of choice
  • Partners with business marketing and communication teams to ensure alignment of content and messaging and collaboration across the teams
  • Understands business-level needs, ensuring the team tailors to the unique needs of particular talent groups, personas and geographies
  • Understands & knows the UnitedHealth Group business model, as well as the businesses that comprise it and the role they play in the larger model. - Understands the unique needs of the business and the implications for talent with the nuance by geography in the talent marketing & employer branding eco-system
  • Partners closely with Talent Acquisition leaders across newly integrated businesses to ensure transition to the enterprise talent brand
  • Ensures effective research and use of personas, journey mapping and moments that matter for talent experiences across the enterprise
  • Drives the creation, planning, and execution of the always-on talent brand campaign and content marketing approach
  • Continually develops and strengthens talent brand guidelines and ensure the Talent Marketing team can appropriately consult on our EVP
  • Uses data and analytics to assess the effectiveness of talent brand perception and engagement
  • Analyzes and assess consumer, employer, and market trends, applying key insights to new and existing talent marketing strategies and processes
  • Ensures the pull through of the EVP to the employee experience
  • Creates and maintains a scalable model of creative resource planning -to effectively leverage multiple agencies and internal creative resources, including execution of a self-service model
  • Manages a brand and creative team, providing coaching and support for execution of priorities
  • Oversees agency resources in the area of brand, content and creative -

    You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. Required Qualifications: -
    • Bachelors degree or equivalent experience
    • 7+ years of demonstrated success building/leading marketing teams and delivering value through driving exceptional digital and mobile experiences aligned to business outcomes
    • 7+ years proven thought-leadership and a record of results in employment branding, talent marketing, or employee advocacy
    • Experience with brand research, insights and activation
    • Experience with content and engagement planning -
    • Experience demonstrating persuasive skills and diplomacy to influence outcomes without hierarchical authority
    • Experience demonstrating a passion for innovation, quality, talent experience and efficiency -
    • Proven writing/editing skills across multiple channels and audiences
      Preferred Qualifications:
      • Experience in employment branding, talent marketing, or employee advocacy
      • Experience demonstrating a passion for innovation, quality, talent experience and efficiency -
      • Effective story-telling skills grounded in depth of marketing knowledge and ability to translate research and data in actionable strategies and tactics
      • Agency experience or agency partner management
      • Collaborative and inclusive approach to work; ability to leverage diverse perspectives to informed direction and drive results

        To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies now require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles require full COVID-19 vaccination as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment. Careers at UnitedHealth Group. We have modest goals: Improve the lives of others. Change the landscape of health care forever. Leave the world a better place than we found it. Such aspirations tend to attract a certain type of person. Crazy talented. Compassionate. Driven. To these select few, we offer the global reach, resources and can-do culture of a Fortune 5 company. We provide an environment where you're empowered to be your best. We encourage you to take risks. And we offer a world of rewards and benefits for performance. We believe the most important is the opportunity to do your life's best work.(sm) *All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy. Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado/Connecticut/Nevada residents is $97,300 to $176,900. - Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives. Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. - - - - - - UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment. - Job Keywords: #UHGcorp , Associate Director, Employer Brand and Content,Talent Marketing,Telecommute, Telecommuter, Telecommuting, Work at Home, Work from Home, Remote

Keywords: UnitedHealth Group, Minnetonka , Associate Director, Employer Brand and Content - Talent Marketing - Telecommute, Executive , Minnetonka, Minnesota

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