Associate Director, Member Marketing - Minnetonka, MN Hybrid

Company: UnitedHealth Group
Location: Minnetonka
Posted on: January 16, 2023

Job Description:

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us and start doing your life's best work.(sm) As a member of the Employer & Individual Member Marketing team, the Marketing Associate Director position is responsible for developing and implementing B2C marketing initiatives focused on increasing member engagement across a wide variety of benefit offerings. This position will have direct involvement with Product teams, the Marketing organization and Marketing agencies. Primary Responsibilities:

• Translate business goals into marketing objectives and strategies that facilitate business growth by leveraging insights from data and setting clear metrics for success. Ensure a clear member benefit and call to action
• Prioritize various campaign requests supporting products, collaborating across the organization, setting clear direction and influencing senior management
• Develop, manage and execute consumer insight-led campaigns collaborating with business leads, key internal stakeholders (e.g., B2B and OE marketing), and internal functional partners to develop marketing strategy, outline project plan, drive key milestones, manage budget, and timeline
• Leads internal and external agencies and suppliers in development of creative work and strategic marketing solutions; provides direct and actionable feedback; creates alignment across teams
• Work closely with data and analytics teams and media partners to develop targeted marketing tactics, test plans with clear business objectives and measurable results
• Route & track campaign materials through key stakeholder approvals, including UHC partners, legal and compliance guidelines and requirements for accessibility
• Create campaign communication strategy that drives consistency across touch points and meets health literacy guidelines You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. Required Qualifications:
  • Bachelor's degree
  • 6+ years of consumer marketing experience with a blend of strategic marketing, project management and/or marketing operations experience Preferred Qualifications:
    • Experience leading cross-functional teams to deliver results on complex initiatives
    • Experience managing agency and/or external vendor relationships
    • Proven success in the development of strategic marketing plans tied to business goals and execution of innovative integrated marketing campaigns
    • Solid, proven analytical skills
    • Ability to work collaboratively and influence across levels in a highly matrixed environment
    • Ability to develop and communicate a point of view, influence without authority, and balance multiple priorities Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm) At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission. Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Keywords: UnitedHealth Group, Minnetonka , Associate Director, Member Marketing - Minnetonka, MN Hybrid, Executive , Minnetonka, Minnesota