Associate Director, Member Marketing - Minnetonka, MN Hybrid
Company: UnitedHealth Group
Location: Minnetonka
Posted on: January 16, 2023
Job Description:
At UnitedHealthcare, we're simplifying the health care
experience, creating healthier communities and removing barriers to
quality care. The work you do here impacts the lives of millions of
people for the better. Come build the health care system of
tomorrow, making it more responsive, affordable and equitable.
Ready to make a difference? Join us and start doing your life's
best work.(sm) As a member of the Employer & Individual Member
Marketing team, the Marketing Associate Director position is
responsible for developing and implementing B2C marketing
initiatives focused on increasing member engagement across a wide
variety of benefit offerings. This position will have direct
involvement with Product teams, the Marketing organization and
Marketing agencies. Primary Responsibilities:
- Translate business goals into marketing objectives and
strategies that facilitate business growth by leveraging insights
from data and setting clear metrics for success. Ensure a clear
member benefit and call to action
- Prioritize various campaign requests supporting products,
collaborating across the organization, setting clear direction and
influencing senior management
- Develop, manage and execute consumer insight-led campaigns
collaborating with business leads, key internal stakeholders (e.g.,
B2B and OE marketing), and internal functional partners to develop
marketing strategy, outline project plan, drive key milestones,
manage budget, and timeline
- Leads internal and external agencies and suppliers in
development of creative work and strategic marketing solutions;
provides direct and actionable feedback; creates alignment across
teams
- Work closely with data and analytics teams and media partners
to develop targeted marketing tactics, test plans with clear
business objectives and measurable results
- Route & track campaign materials through key stakeholder
approvals, including UHC partners, legal and compliance guidelines
and requirements for accessibility
- Create campaign communication strategy that drives consistency
across touch points and meets health literacy guidelines You'll be
rewarded and recognized for your performance in an environment that
will challenge you and give you clear direction on what it takes to
succeed in your role as well as provide development for other roles
you may be interested in. Required Qualifications:
- Bachelor's degree
- 6+ years of consumer marketing experience with a blend of
strategic marketing, project management and/or marketing operations
experience Preferred Qualifications:
- Experience leading cross-functional teams to deliver results on
complex initiatives
- Experience managing agency and/or external vendor
relationships
- Proven success in the development of strategic marketing plans
tied to business goals and execution of innovative integrated
marketing campaigns
- Solid, proven analytical skills
- Ability to work collaboratively and influence across levels in
a highly matrixed environment
- Ability to develop and communicate a point of view, influence
without authority, and balance multiple priorities Careers at
UnitedHealthcare Employer & Individual. We all want to make a
difference with the work we do. Sometimes we're presented with an
opportunity to make a difference on a scale we couldn't imagine.
Here, you get that opportunity every day. As a member of one of our
elite teams, you'll provide the ideas and solutions that help
nearly 25 million customers live healthier lives. You'll help write
the next chapter in the history of health care. And you'll find a
wealth of open doors and career paths that will take you as far as
you want to go. Go further. This is your life's best work.(sm) At
UnitedHealth Group, our mission is to help people live healthier
lives and make the health system work better for everyone. We
believe everyone-of every race, gender, sexuality, age, location
and income-deserves the opportunity to live their healthiest life.
Today, however, there are still far too many barriers to good
health which are disproportionately experienced by people of color,
historically marginalized groups and those with lower incomes. We
are committed to mitigating our impact on the environment and
enabling and delivering equitable care that addresses health
disparities and improves health outcomes - an enterprise priority
reflected in our mission. Diversity creates a healthier atmosphere:
UnitedHealth Group is an Equal Employment Opportunity/Affirmative
Action employer and all qualified applicants will receive
consideration for employment without regard to race, color,
religion, sex, age, national origin, protected veteran status,
disability status, sexual orientation, gender identity or
expression, marital status, genetic information, or any other
characteristic protected by law. UnitedHealth Group is a drug-free
workplace. Candidates are required to pass a drug test before
beginning employment.
Keywords: UnitedHealth Group, Minnetonka , Associate Director, Member Marketing - Minnetonka, MN Hybrid, Executive , Minnetonka, Minnesota
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