Director of Marketing, Product (B2B) - Remote

Company: UnitedHealth Group
Location: Minnetonka
Posted on: January 25, 2023

Job Description:

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us and start doing your life's best work.(sm) As a member of the E&I Product and National Programs marketing team the Director of Marketing will collaborate and work closely with business partners to determine strategy and various marketing team members, creative partners and cross-functional teams to bring it to life. This individual will be responsible for the development and execution of marketing content that supports national medical plan products and help ensure achievement of business goals. The ideal candidate will have the ability to collaborate and communicate across all levels of the organization to gain alignment and execute on agreed upon objectives. You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. Primary Responsibilities:

• Partner with product teams to understand product current state and vision/future roadmap
• Engage in competitive research, analytics to formulate strategy, value proposition and marketing strategy
• Establish marketing goals, evaluate marketing performance and recommend improvements
• Build upon and advance the product marketing model working with leaders and partners
• Define and communicate national medical plan product value proposition, and develop product positioning and messaging that differentiates us in the market
• Collaborate with marketing partners to identify and plan for market awareness and demand generation opportunities
• Deliver results on multiple initiatives within a matrixed organization
• Execute other marketing initiatives as needed to support organization growth objectives Soft Skills:
  • Demonstrated ability to work with various leaders to develop strategic priorities and approaches
  • Demonstrated ability to leverage insights to guide strategic thinking
  • Proven ability to build and manage cross-functional relationships (within marketing, product, technology, research, analytics, and sales teams)
  • Proven ability to gain support for initiatives through influence and use of business rationale
  • Solid leadership and consensus building skills, with a willingness to continually embrace personal and professional development You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. Required Qualifications:
    • Bachelor's Degree
    • 7+ years of relevant B2B industry and/or product marketing experience
    • 7+ years of people leadership experience
    • 7+ years of Extensive experience planning and managing large-scale, strategic marketing initiatives across matrixed organizations
    • 7+ years of Experience working with internal and external creative teams and/or agencies Preferred Qualifications:
      • MBA
      • Product marketing experience in health care or other regulated industry Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm) California, Colorado, Connecticut, Nevada, New York City, or Washington Residents Only Residents Only: The salary range for California, Colorado, Connecticut, Nevada, New York City, or Washington residents is $118,000 to $226,800. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives. *All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission. Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

Keywords: UnitedHealth Group, Minnetonka , Director of Marketing, Product (B2B) - Remote, Executive , Minnetonka, Minnesota