Director of Marketing, Product (B2B) - Remote
Company: UnitedHealth Group
Location: Minnetonka
Posted on: January 25, 2023
Job Description:
At UnitedHealthcare, we're simplifying the health care
experience, creating healthier communities and removing barriers to
quality care. The work you do here impacts the lives of millions of
people for the better. Come build the health care system of
tomorrow, making it more responsive, affordable and equitable.
Ready to make a difference? Join us and start doing your life's
best work.(sm) As a member of the E&I Product and National
Programs marketing team the Director of Marketing will collaborate
and work closely with business partners to determine strategy and
various marketing team members, creative partners and
cross-functional teams to bring it to life. This individual will be
responsible for the development and execution of marketing content
that supports national medical plan products and help ensure
achievement of business goals. The ideal candidate will have the
ability to collaborate and communicate across all levels of the
organization to gain alignment and execute on agreed upon
objectives. You'll enjoy the flexibility to work remotely * from
anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities:
- Partner with product teams to understand product current state
and vision/future roadmap
- Engage in competitive research, analytics to formulate
strategy, value proposition and marketing strategy
- Establish marketing goals, evaluate marketing performance and
recommend improvements
- Build upon and advance the product marketing model working with
leaders and partners
- Define and communicate national medical plan product value
proposition, and develop product positioning and messaging that
differentiates us in the market
- Collaborate with marketing partners to identify and plan for
market awareness and demand generation opportunities
- Deliver results on multiple initiatives within a matrixed
organization
- Execute other marketing initiatives as needed to support
organization growth objectives Soft Skills:
- Demonstrated ability to work with various leaders to develop
strategic priorities and approaches
- Demonstrated ability to leverage insights to guide strategic
thinking
- Proven ability to build and manage cross-functional
relationships (within marketing, product, technology, research,
analytics, and sales teams)
- Proven ability to gain support for initiatives through
influence and use of business rationale
- Solid leadership and consensus building skills, with a
willingness to continually embrace personal and professional
development You'll be rewarded and recognized for your performance
in an environment that will challenge you and give you clear
direction on what it takes to succeed in your role as well as
provide development for other roles you may be interested in.
Required Qualifications:
- Bachelor's Degree
- 7+ years of relevant B2B industry and/or product marketing
experience
- 7+ years of people leadership experience
- 7+ years of Extensive experience planning and managing
large-scale, strategic marketing initiatives across matrixed
organizations
- 7+ years of Experience working with internal and external
creative teams and/or agencies Preferred Qualifications:
- MBA
- Product marketing experience in health care or other regulated
industry Careers at UnitedHealthcare Employer & Individual. We all
want to make a difference with the work we do. Sometimes we're
presented with an opportunity to make a difference on a scale we
couldn't imagine. Here, you get that opportunity every day. As a
member of one of our elite teams, you'll provide the ideas and
solutions that help nearly 25 million customers live healthier
lives. You'll help write the next chapter in the history of health
care. And you'll find a wealth of open doors and career paths that
will take you as far as you want to go. Go further. This is your
life's best work.(sm) California, Colorado, Connecticut, Nevada,
New York City, or Washington Residents Only Residents Only: The
salary range for California, Colorado, Connecticut, Nevada, New
York City, or Washington residents is $118,000 to $226,800. Pay is
based on several factors including but not limited to education,
work experience, certifications, etc. In addition to your salary,
UnitedHealth Group offers benefits such as, a comprehensive
benefits package, incentive and recognition programs, equity stock
purchase and 401k contribution (all benefits are subject to
eligibility requirements). No matter where or when you begin a
career with UnitedHealth Group, you'll find a far-reaching choice
of benefits and incentives. *All employees working remotely will be
required to adhere to UnitedHealth Group's Telecommuter Policy At
UnitedHealth Group, our mission is to help people live healthier
lives and make the health system work better for everyone. We
believe everyone-of every race, gender, sexuality, age, location
and income-deserves the opportunity to live their healthiest life.
Today, however, there are still far too many barriers to good
health which are disproportionately experienced by people of color,
historically marginalized groups and those with lower incomes. We
are committed to mitigating our impact on the environment and
enabling and delivering equitable care that addresses health
disparities and improves health outcomes - an enterprise priority
reflected in our mission. Diversity creates a healthier atmosphere:
UnitedHealth Group is an Equal Employment Opportunity/Affirmative
Action employer and all qualified applicants will receive
consideration for employment without regard to race, color,
religion, sex, age, national origin, protected veteran status,
disability status, sexual orientation, gender identity or
expression, marital status, genetic information, or any other
characteristic protected by law. UnitedHealth Group is a drug -
free workplace. Candidates are required to pass a drug test before
beginning employment.
Keywords: UnitedHealth Group, Minnetonka , Director of Marketing, Product (B2B) - Remote, Executive , Minnetonka, Minnesota
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