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Sr Director Digital Product Management and Analytics - Minnetonka, MN or Remote

Company: UnitedHealth Group
Location: Minnetonka
Posted on: January 26, 2023

Job Description:

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us and start doing your life's best work.(sm) The process to select and purchase the right Medicare plan can be complicated and hard to navigate, making what is an already a challenging experience for the consumer that much harder and stressful. The Medicare and Retirement (M&R) Digital Acquisition Product Management and Analytics leader will be responsible for using product management best practices and data analytics to set the vision, develop and implement a simple and trusted consumer digital shopping and enrollment experience. The M&R Digital Acquisition Product Management and Analytics leader will leverage insights and analytics to develop a strong understanding of consumer behavior and partner across the M&R business to define and execute an improved consumer shop and enroll experience. This role involves partnering with cross-functional teams throughout the process of problem identification, solution development, implementation, and measurement. The individual in this role will be expected to use Direct to Consumer (DTC) marketing best practices (in terms of content, design, shopping tools and sales conversion) as well as agile methodologies to transform the Medicare shopping and enrollment experience at speed and scale. This role will also be responsible for driving a clear DTC benefit / value proposition, a best-in-class shopping experience, higher sales conversion rate, and an easy connection into membership. The right candidate thrives in a customer-focused, fast-paced environment where people are collaborative and working together to achieve business goals and objectives. While intensely focused on digital, the charter of this role will be to partner with the broader sales leadership team (telesales and agent / external distribution) to create an omni-channel experiences for our consumers. You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. Primary Responsibilities:

  • Define the M&R digital acquisition vision, goals and benefits and then track KPI's to measure success and outcomes
  • Develop and execute on the digital acquisition product strategy and roadmap
  • Establish long term strategic direction for digital acquisition products /experiences based on consumer insights, research, user data and business needs
  • Proactively identify new customer needs and define the capabilities that will meet / solve those needs
  • Build and manage the product backlog for optimal value, making trade-offs as needed based on product vision, team capacity and desired business outcomes
  • Manage digital acquisition products and experiences, and lifecycle from conception to release, work with agile teams to iterate and build best in class experiences
  • Use data to drive decisions and outcomes and to deliver viable solutions; use A/B and multi-variate testing to learn fast and pivot
  • Leverage consumer, operational, and marketing data to drive business outcomes
  • Partner with implementation teams to flawlessly roll out new capabilities and MVPs and then work to scale
  • Define, track, and monitor objectives and key results (OKRs). Ensure the correct data and tools are being leveraged to track the performance of products, experiences, and related sub-processes
  • Build collaborative relationship with the extended M&R business partners including Marketing, Operations, Design, Product, IT, and the extended Sales team
  • Develop and maintain regular communications and management routines with executive leadership and business partners
  • Serve as a thought leader within the team and the broader M&R Sales organization You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. Required Qualifications:
    • Undergraduate degree or equivalent experience
    • 8+ years working in product management to deliver solutions using agile principles and methodologies and working with software development teams
    • Experience working in large matrixed organizations
    • Experience turning complicated inputs into a clear, communicable vision that deliver user/member and clear business value
    • Experience explaining consumer behavior by interpreting digital analytics and A/B testing
    • Experience absorbing and making sense of large amounts of data, information and perspectives to direct decision making
    • Experience building and maintaining performance dashboards
    • Experience working with multi-disciplinary teams comprising designers, product managers, project managers, marketers, data analysts and engineers
    • Proven analytical and quantitative skills that align with an Outcomes and Key Results (OKRs) based approach Preferred Qualifications:
      • Graduate degree; MBA or Masters
      • Healthcare industry experience
      • Direct Marketing experience with a track record of generating sales and leads
      • Development and implementation experience with the Less and SAFe Agile frameworks
      • Experience working remote working and leading remote / geographically dispersed teams
      • Design Thinking (IDEO, d.School Double Diamond, etc.,)
      • Voice of Customer (VoC) Technologies (Qualtrics, Medallia, iPerceptions, Adove, etc.)
      • Ability to develop sound business cases to obtaining funding
      • Exceptional written and verbal communication skills with ability to communicate and inspire at all levels, including addressing opportunities, risks, and strategic positioningwith business and technology leaders
      • Executive presence and track record of engaging and influencing senior and executive leadership teams Careers at UnitedHealthcare M&R Underwriting & HCE. The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm) California, Colorado, Connecticut, Nevada, New York City, or Washington Residents Only Residents Only: The salary range for California, Colorado, Connecticut, Nevada, New York City, or Washington residents is $142,300 to $273,200. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives. *All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission. Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Keywords: UnitedHealth Group, Minnetonka , Sr Director Digital Product Management and Analytics - Minnetonka, MN or Remote, Executive , Minnetonka, Minnesota

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