Associate Director, Marketing Campaign Delivery - Remote - 2158525
Company: UnitedHealth Group
Location: Minnetonka
Posted on: March 20, 2023
Job Description:
At UnitedHealthcare, we're simplifying the health care
experience, creating healthier communities and removing barriers to
quality care. The work you do here impacts the lives of millions of
people for the better. Come build the health care system of
tomorrow, making it more responsive, affordable and equitable.
Ready to make a difference? Join us and start doing your life's
best work.(sm) Individual and Family Plans (IFP) is a growing
business within UnitedHealthcare. The Associate Director of
Marketing Campaign Delivery will be responsible for campaign
execution and partner with broader marketing team to develop and
integrate omni-channel campaigns and projects. As an individual
with strong analytical and story-telling skills, you will be a key
contributor driving marketing's impact and influence in driving
business results. You will be responsible for leading marketing
direct campaign execution through Sales Force/Adobe tools and
provide insights on best practices based on internal and
third-party data, establishing a rigorous process for evaluating
ROI of marketing initiatives. The ideal candidate will thrive in an
environment with a high degree of individual responsibility. The
Associate Director of Marketing Campaign Deliverywill report & work
directly with the Director of Marketing Analytics. This role will
work most closely with marketing acquisition, loyalty, experience,
media, strategic insights and operations teams. You'll enjoy the
flexibility to work remotely * from anywhere within the U.S. as you
take on some tough challenges. Primary Responsibilities:
- Lead marketing direct campaign execution through Sales
Force/Adobe tools and provide insights on best practices based on
internal and third-party data, establishing a rigorous process for
evaluating ROI of marketing initiatives
- Operational deployment capabilities for IFP direct mail, email,
and SMS marketing
- Works with IFP marketing partners in developing customer
journey strategies and plans to drive near-term acquisition, member
engagement and retention, as well as build a foundation for
balanced and sustained growth (acquisition) /retention
(member)
- Develop and execute multi-year email and SMS roadmap for the
entire consumer journey
- Partner with IFP marketing teams to develop new opportunities
and ensure the email and SMS strategy is carried out and leads to
an increase in consumer journey KPIs (e.g., email growth,
engagement, conversions, etc.)
- Lead the digital email strategy and execution, including
developing plans for email list growth and lifecycle email
marketing campaigns
- Identify email and SMS gaps to make required adjustments as
needed to support business goals
- Annual campaign calendar to maximize user experience and
engagement, as well as identifying priorities that align with
business goals
- Primary point-of-contact for IFP that manages relationship and
technical guidance with Email Service Providers (e.g., Salesforce
Marketing Cloud/Adobe Experience Manager)
- Mentor, develop and manage a team of experienced direct
reports
- Deep understanding of all aspects of email marketing including
business strategy, creative development, deliverability, testing
and optimization, database segmentation, data analytics, mobile
optimization, CAN-SPAM, and HTML coding
- Optimize and improve the automation and personalization of CRM
efforts, ensuring a cohesive brand message by ensuring that the
right messages are delivered through the right channel to the right
consumer in real-time You'll be rewarded and recognized for your
performance in an environment that will challenge you and give you
clear direction on what it takes to succeed in your role as well as
provide development for other roles you may be interested in.
Required Qualifications:
- BA/BS degree
- 5+ years of leading marketing campaign delivery and management
in both acquisition and member retention focused
organizations.
- 3+ years of experience leading teams in Sales Force Marketing
Cloud and preferablyAdobe Experience Manager
- Experience working collaboratively across multiple functional
areas and fostering teamwork
- Experience leading complex initiatives in an ambiguous
environment with rapidly changing priorities
- Advanced or higher level of proficiency in an Email/SMS design
and deployment application
- Advanced expertise in email marketing, online marketing,
databases, content management and data-driven direct marketing
- Proven outstanding communication skills (persuasive written,
oral, and presentation skills) Preferred Qualifications:
- Master's Degree
- Experience in the healthcare industry
- Experience in a Start-up / Growth business Careers at
UnitedHealthcare Community & State. Challenge brings out the best
in us. It also attracts the best. That's why you'll find some of
the most amazingly talented people in health care here. We serve
the health care needs of low income adults and children with
debilitating illnesses such as cardiovascular disease, diabetes,
HIV/AIDS and high-risk pregnancy. Our holistic, outcomes-based
approach considers social, behavioral, economic, physical and
environmental factors. Join us. Work with proactive health care,
community and government partners to heal health care and create
positive change for those who need it most. This is the place to do
your life's best work.(sm) California, Colorado, Connecticut,
Nevada, New York, Rhode Island, or Washington Residents Only: The
salary range for California, Colorado, Connecticut, Nevada, New
York, Rhode Island or Washington residents is $101,200 to $184,000.
Pay is based on several factors including but not limited to
education, work experience, certifications, etc. In addition to
your salary, UnitedHealth Group offers benefits such as, a
comprehensive benefits package, incentive and recognition programs,
equity stock purchase and 401k contribution (all benefits are
subject to eligibility requirements). No matter where or when you
begin a career with UnitedHealth Group, you'll find a far-reaching
choice of benefits and incentives. *All employees working remotely
will be required to adhere to UnitedHealth Group's Telecommuter
Policy At UnitedHealth Group, our mission is to help people live
healthier lives and make the health system work better for
everyone. We believe everyone-of every race, gender, sexuality,
age, location and income-deserves the opportunity to live their
healthiest life. Today, however, there are still far too many
barriers to good health which are disproportionately experienced by
people of color, historically marginalized groups and those with
lower incomes. We are committed to mitigating our impact on the
environment and enabling and delivering equitable care that
addresses health disparities and improves health outcomes - an
enterprise priority reflected in our mission. Diversity creates a
healthier atmosphere: UnitedHealth Group is an Equal Employment
Opportunity/Affirmative Action employer and all qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, age, national origin, protected
veteran status, disability status, sexual orientation, gender
identity or expression, marital status, genetic information, or any
other characteristic protected by law. UnitedHealth Group is a drug
- free workplace. Candidates are required to pass a drug test
before beginning employment.
Keywords: UnitedHealth Group, Minnetonka , Associate Director, Marketing Campaign Delivery - Remote - 2158525, Executive , Minnetonka, Minnesota
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