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Senior Email Developer - Technical Architect - Remote

Company: UnitedHealth Group
Location: Minnetonka
Posted on: January 25, 2023

Job Description:

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us and start doing your life's best work.(sm) This position is responsible for developing and executing B2C member engagement email communications and web microsites for UnitedHealthcare Employer & Individual lines of business. The Sr. Email Developer/Technical Architect provides ongoing expertise to marketing teams regarding email marketing best practices, data configuration and optimization, and digital communication strategy, ensuring brand and CAN SPAM compliance, accessibility, engagement, and maximum marketing return-on-investment (ROI). You'll enjoy the flexibility to work remotely* from anywhere within the U.S. as you take on some tough challenges. Primary Responsibilities:

  • Developing and executing highly technical B2C member engagement email campaigns in an accurate, efficient manner consistent with marketing strategy, campaign objectives and digital/email best practices
  • Creating and implementing tools and processes that advance our email marketing capabilities and strategy; interfacing with other departments and external vendors with the purpose of finding the best solution to meet objectives
  • Creating data modeling, data provisioning, analysis, writing SQL, writing AmpScript, writing complex responsive HTML for emails and understanding the data ecosystem
  • Work with both internal partners (Creative, Marketing, Product, Legal/Regulatory, Data & Analytics, etc.) and with external vendors (SalesForce, Adobe, Litmus) to build and execute effective and innovative member email campaigns
  • Job Role Alignment:
  • 70% Development and execution of complex member email campaigns
  • 30% Assist with projects that advance our email program
  • Willingness to be flexible and work with ambiguity while testing, consulting, and problem solving
  • Ability to develop tactical plans that utilize data to develop compelling, targeted marketing messages
  • Thrives in a deadline-driven environment, managing multiple tasks and quick manipulation and understanding of data
  • Manage relationships and project work with internal teams and external vendors to ensure stakeholder satisfaction as well as on-time delivery of email campaigns
  • Able to develop and maintain positive relationships with cross-functional team members, establish trust and credibility in a matrix organization, as well as demonstrate effective interpersonal, influence, collaboration and listening skills
  • Able to work independently with minimal supervision; results driven
  • Demonstrates decisiveness in resolving business problems, making decisions, and identifying priorities You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. Required Qualifications:
    • 3+ years of email HTML and responsive design coding experience
    • 3+ years of experience with email marketing and databases
    • 2+ years of experience managing and prioritizing several deliverables
    • 2+ years of experience with an email platform
    • 2+ years of SQL, AmpScript, and data manipulation in email
    • 2+ years of B2C direct marketing
    • 1+ years of website development experience
    • 1+ years of healthcare/marketing industry experience Preferred Qualifications:
      • Bachelor's degree
      • Experience with developing highly targeted, dynamically driven emails to be delivered across an audience or segment based on preferences and attributes
      • Experience with Exact Target/SalesForce Marketing Cloud (or similar email platforms), including experience using data filters and program automation
      • Experience with email and web analytics/reporting tools
      • Experience with an inbox placement solution, e.g., Litmus, to improve email deliverability and increase email marketing ROI
      • Coding for accessibility standards - W3C and Sec. 508 guidelines
      • Creation of Cloud Pages or microsite pages
      • Ability to consult on campaign optimization using data
      • SMS development and deployment Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm) California, Colorado, Connecticut, Nevada, New York City, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Nevada, New York City, or Washington residents is $85,000 to $167,300. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives. *All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission. Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

Keywords: UnitedHealth Group, Minnetonka , Senior Email Developer - Technical Architect - Remote, IT / Software / Systems , Minnetonka, Minnesota

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