Director of Government Programs Marketing Technology (882331)

Company: UnitedHealth Group
Location: Minnetonka
Posted on: September 13, 2020

Job Description:

Improve the lives of others while doing your life's best work. SM Director of Government Programs Marketing Technology (882331) Position Description This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

We are looking for a Marketing Technologist to join our team, This person will build the vision and lead the development and management of the marketing technology and data infrastructure in support of Government Programs, the largest business unit at UHG. S/he will lead our technology and data approach to solving business and customer needs, Success in this role will be based on an individual’s ability to synthesize and translate business and customer needs into specific executable solutions.

Primary Responsibilities: Manage core Marketing Technology Capabilities and data-service offerings supporting the growth, member engagement and customer experience agendas for the Government Programs Marketing function

Partner with GP Marketing colleagues to build business cases and assign business value to capabilities and features in development

Prioritize investment in new marketing capabilities, platforms, features and integrations while evaluating and optimizing existing systems capabilities

Manage ongoing capability performance, expansion, financial health, roadmap and lifecycle decisions

Lead product management / product ownership team for selected Marketing technology products

Manage the usage and experience across businesses, across the lifecycle and strategies related to use cases

Direct or support the build out of marketing and digital capabilities with internal partners to enable successful prioritization, development, delivery and adoption

Develop project plans, timelines, deliverables and contingency plans in support of the strategy

Collaborate with key stakeholders in Brand and Growth, Member Experience, Marketing Operations, Marketing Finance, Digital Infrastructure, IT and Data and Analytics

Create shared vision, inspire collaboration, and drive change with momentum

Serve as capability champion and develop regular communications to share best practices with key stakeholders

Build strong relationships and collaborate with key stakeholders across UnitedHealthcare, Optum and external business partners

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

Bachelor's degree in business, marketing, or similar field

10+ years of experience in marketing technology or marketing operations

3+ years of experience with Agile delivery and methods

Awareness of broad market trends with deep understanding of relevant business strategies and related use cases

Deep knowledge of best-in-class Marketing Technology stacks and best practice business processes

Understanding of technologies that are currently in our infrastructure, including IBM Campaign, Salesforce, Adobe, Pega etc. and well versed in Marketing Automation Platforms

Experience and proven success partnering across departments

Experience developing and utilizing strong analytical skills, excellent attention to detail and good business acumen

Experience leading, managing, coaching and mentoring agile product teams

Experience developing success criteria and or measures of success for new or emerging capabilities

Preferred Qualifications: Excited about the world of data and how it can support world-class marketing solutions for our business

Is engaged in industry groups and recognized as a leader within an aspect of the industry

Ability to drive change, influence individuals at all levels of the organization, drive outcomes and build consensus

Excellent communicator capable of presenting ideas, influencing others and making recommendations

Proven ability to build relationships that lead toward common goals

Balance between being collaborative and decisive with equal aplomb

Strong background in consumer research and analytics techniques, member acquisition and member experience strategy, process improvement, human-centered design, and performance management

Manage, develop and inspire colleagues to deliver relevant and actionable outcomes that directly impact strategic initiatives and key performance indicators across the company

Deep understanding of customer experience measurement, strategies, design, trends, and platforms in business to consumer settings

Strong analytical and problem-solving skills with ability to see through clutter and develop an actionable plan

Careers at UnitedHealthcare Government Programs. The Medicare and Medicaid populations are the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 20 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm)

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Requisition Number 882331

Job Title Director of Government Programs Marketing Technology

Job Family Marketing and Advertising

Business Segment Medicare and Retirement

Job Location Information UnitedHealth Group is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need special assistance or accommodation for any part of the application process, please call 1-800-561-0861 and press or say 1 for Applicant to be connected to Recruitment Services. Recruitment Services hours of operation are 7 a.m. to 7 p.m. CT, Monday through Friday.

UnitedHealth Group is a registered service mark of UnitedHealth Group, Inc. The UnitedHealth Group name with the dimensional logo, as well as the dimensional logo alone, are both service marks for the UnitedHealth Group, Inc.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Keywords: UnitedHealth Group, Minnetonka , Director of Government Programs Marketing Technology (882331), Other , Minnetonka, Minnesota