VP of Digital Marketing - Minnetonka, MN (882340)

Company: UnitedHealth Group
Location: Minnetonka
Posted on: September 13, 2020

Job Description:

Improve the lives of others while doing your life's best work. SM VP of Digital Marketing - Minnetonka, MN (882340) As part of our large Fortune 100, we are seeking a dynamic, results-oriented individual to lead the digital acceleration of our Government Programs marketing organization, driving growth for our direct-to-consumer Medicare, Medicaid and Exchange products through paid media. This leader will be key in shifting our organization to an advanced digital-forward, customer-centric business, leveraging paid digital media channels to drive demand and growth for our products.

The right candidate will have demonstrated results-based digital media strategy and execution skills with a strong analytical mindset, leading with deep knowledge in SEM and other paid digital channels, effectively translating business strategy into SEM strategy, yet overseeing execution to drive acquisition growth through increasing and capturing demand for products.

The right candidate will have a proven track record of building teams and fostering an open yet performance-oriented culture. This individual should have experience in building and growing performance-driven digital media capabilities including SEM, social and display channels, while guiding the organization to capitalize on new and evolving digital channels and partners.

This role will support the organization as we advance towards an integrated omni-channel, data-driven marketing model, with an astute analytical viewpoint on consumer touchpoints across traditional and digital media as we engage with our unique and relevant consumers.

Primary Responsibilities:

Partner with leadership to establish acquisition strategies to increase and capture demand, translating into repeatable, efficient SEM, social, display and affiliate results

Develop and lead customer-centric digital media strategies, starting with SEM, with accountabilities for channel performance and budget management

Understand and effectively communicate strategy performance to leadership outlining implications and / or pivots to SEM approach

Provide team oversight to execute complex SEM program with best-in-class optimization, bidding, account structure / campaign planning, testing, and targeting

Create productive relationships with leaders across the business to effectively execute cross-channel / cross-funnel consumer strategies (owned sites, other digital and traditional channels, call centers, etc.)

Partner with analytics leaders to evolve measurement and reporting to provide a holistic view of performance and optimization, advancing the value of digital attribution to sales

Team

Lead the evolution and acceleration of the digital team, including the identification of talent, design of org structure and creation of an open, authentic, results-oriented culture

Develop team including training, performance management, and near-term / long-term professional goal planning

Establish and foster effective relationships with Google / Bing bidding platform providers, and media agencies for access to insights, product roadmaps, and beta programs

Be informed on top emerging trends and new technologies impacting SEM as well as digital media more broadly

Be a digital expert across the business supporting evolution to a more digitally centric organization focused on growth, innovation and performance management

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

10+ years of experience planning and executing complex digital media and SEM programs; Establishing customer-centric and complex SEM execution strategies and integrating SEM into broader cross-channel / funnel marketing programs

5+ years of experience managing a team that includes creating and fostering effective and performance-minded team environments

Experience effectively navigating hierarchical and consensus-heavy organizations to achieve desired outcomes

Preferred Qualifications:

Excellent quantitative skills matched with an equal ability to communicate synthesized insights and implications to leaders

Experience managing accounts with >$75M in annual SEM spend

Careers at UnitedHealthcare Medicare & Retirement. The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm) Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. Job Keywords:SEM, Digital, Paid Search, Pay per click, Digital Marketing, VP, Social media marketing, Digital channels, Acquisition marketing, VP Marketing, Minnetonka, MN, Minnesota

Requisition Number 882340

Job Title VP of Digital Marketing - Minnetonka, MN

Job Family Marketing and Advertising

Business Segment Medicare and Retirement

Job Location Information UnitedHealth Group is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need special assistance or accommodation for any part of the application process, please call 1-800-561-0861 and press or say 1 for Applicant to be connected to Recruitment Services. Recruitment Services hours of operation are 7 a.m. to 7 p.m. CT, Monday through Friday.

UnitedHealth Group is a registered service mark of UnitedHealth Group, Inc. The UnitedHealth Group name with the dimensional logo, as well as the dimensional logo alone, are both service marks for the UnitedHealth Group, Inc.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Keywords: UnitedHealth Group, Minnetonka , VP of Digital Marketing - Minnetonka, MN (882340), Other , Minnetonka, Minnesota