Product Development Lead

Company: Production Automation Corporation
Location: Minnetonka
Posted on: February 22, 2021

Job Description:

Production Automation Corporation is a distributor of technical products to manufacturing industries throughout the United States and Latin America. We are looking for a Product Development Lead to join our eCommerce team. This individual will work within a tight-knit team that takes pride in helping our company grow and evolve through our eCommerce store and other online selling channels.
Job SummaryThe primary responsibility of the Product Development Lead is to support all functions of the product merchandising process. They will have a fundamental understanding of the processes and requirements for marketing a wide range of technical products from a variety of suppliers in our online store and 3rd party selling channels.
They will have or develop an understanding of the processes that our customers employ, and the key product features that drive their purchasing decisions. They must be able to communicate the details and benefits of our products to technical-minded customers, and help us to position those products to maximize discoverability within our online store and marketing channels.
Job Responsibilities

• Work directly with our suppliers to strategically determine which products are best suited for inclusion on our website, and procure all information needed for product merchandising and marketing.
• Maintain relationships with our suppliers in order to keep up with new products, product changes, promotions, and pricing updates.
• Coordinate with the product merchandising and catalog teams to execute product development projects by procuring, organizing and communicating the required information.
• Execute competitive analysis to determine pricing strategies and marketing opportunities.
• Advise the product merchandising and catalog teams about product listing and placement improvements that will enhance product discovery and increase conversion.
• Maintain regular and ad hoc reporting of online product and brand KPIs to inform and support decision making.
• Stay on top of product stock availability and communicate changes to merchandising and marketing teams.
• Advise marketing team on promotions, email marketing opportunities, and paid advertising content.
• Directly assist the product merchandising team with their tasks as necessary.
  Desired Skills and Qualities
  • A passion for detail, and appreciation for good design
  • Clear and concise communicator
  • Ability to prioritize and manage multiple tasks
  • Be positive and proactive; be willing to do the needful!
    Additionally, the following skills are highly desired, but not required:
    • Technical or copy writing experience
    • Previous experience in electronics, medical device, cleanroom, or other technical manufacturing industries
    • Multilingual in English and Spanish
    • Experience with partner programs, co-marketing, or advertising co-op programs
      Job Requirements
      • A 4-year degree in Marketing, Business, or related field
      • Minimum 2 years of experience in eCommerce product merchandising, marketing, or related experience
      • Experience using Microsoft Excel to generate reports and organize data
        

Keywords: Production Automation Corporation, Minnetonka , Product Development Lead, Other , Minnetonka, Minnesota