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Principal Marketing Strategy & Analysis Manager Job

Company: Boston Scientific
Location: Minnetonka
Posted on: June 6, 2021

Job Description:

Additional Locations: US-MN-Minnetonka; US-MA-Marlborough

Purpose and Passion Comprehensive Benefits Life-Work Integration Community Career Growth

At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we're solving some of the most important healthcare industry challenges. Together, we're one global team committed to making a difference in people's lives around the world. This is a place where you can find a career with meaningful purpose-improving lives through your life's work.

About the role:

The Principal Marketing Strategy & Analysis Manager will lead assessments of new and adjacent markets and for the Urology and Pelvic Health business. S/he will rapidly become an expert on the Urology and Pelvic Health market, identifying market trends and growth opportunities, diagnosing customer needs and behaviors, predicting likely competitive dynamics, and analyzing the economics of the business. S/he will have responsibility for developing strategies/proposals and recommending internal and external investments to drive business growth and maximize competitive advantage.

Your responsibilities will include:

  • Leadership and implementation of structured, practical, fact-based approach to strategy development, valuation, and business plans.
  • Execution of complex market and product opportunity assessments, strategy formulation and valuation for: New products developed in-house; Potential acquisitions; Growth opportunities/performance improvement strategies for existing franchises and adjacencies.
  • Develop comprehensive plans to identify and evaluate new business opportunities, including sizing market opportunities, assessing customer needs and competitive landscape, understanding technology, project execution, and commercial implications, and creating robust business case proposals with detailed financial models.
  • Provide comprehensive reports on new business opportunities with clear conclusions and definitive recommendations for next steps.
  • Establish relationships with key opinion leaders in the field; analyze and summarize feedback from key opinion leaders, current and potential customers, third party market research and internal stakeholders.
  • Use classic marketing capabilities: market understanding, market segmentation, and product positioning to further business objectives.
  • Strong relationship development/collaboration with marketing personnel and cross-functional partners (R&D, Clinical, Regulatory, Finance, Business Development, and/or other functions as appropriate) to execute with speed and quality.
  • Exhibit professional maturity and help to foster an open, challenging, stimulating and positive environment that enables colleagues to be their best.
  • Excellent project management.
  • Implementing marketing strategy processes and sharing knowledge about those processes.

What we're looking for in you:

  • Bachelor's degree in Business, Finance, Engineering or Healthcare/Biomedical required. MBA or other advanced degree preferred.
  • 7+ years of related experience with significant time spent in Marketing, Strategy, Finance, and/or Management Consulting ideally in the healthcare domain (medical device, pharma, healthcare).

  • 3+ years of upstream marketing, strategy, or related experience in developing new products preferred.
  • Excellent project management skills and experience managing cross-functional projects in the healthcare industry.
  • Demonstrated experience conducting assessments of sophisticated markets.
  • Demonstrated ability to synthesize complex information / ideas / strategies into a cohesive and succinct business plan.
  • Demonstrated experience with complex financial modeling, including market, revenue, and investment models. Strong Microsoft Excel skills required.
  • Demonstrated ability to create compelling and engaging presentations that effectively communicate recommendations. Excellent communication skills (verbal and written) required.
  • Demonstrated ability to collaborate and work with others in a dynamic, matrix environment.
  • Outstanding interpersonal skills including developing relationships in all levels of the organization.
  • Position requires up to ~20% travel

About us

As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If you're looking to truly make a difference to people both around the world and around the corner, there's no better place to make it happen.

Boston Scientific is an Equal Opportunity Employer - Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran

Requisition ID: 481147

Keywords: Boston Scientific, Minnetonka , Principal Marketing Strategy & Analysis Manager Job, Other , Minnetonka, Minnesota

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