Customer Data Platform Consultant

Company: Horizontal Talent
Location: Minnetonka
Posted on: February 15, 2021

Job Description:

Team And Team Size

• This resource will be an individual contributor within the Consumer Digital & Marketing Enterprise Architecture team helping support the build out of UHCs Customer Data Platform (CDP)
  
  Top Responsibilities
  
  • The Customer Data Platform (CDP) ecosystem continues to evolve, especially with ongoing challenges and competition within Healthcare.
  • It has become important more then ever to connect data across our complex healthcare ecosystem to anticipate our members' needs, give them personalized information at the moments that matter most and help them make more informed decisions about their healthcare.
  • We will do this by providing our nontechnical marketers a modern interface to engage with the data needed to segment and activate consumer campaigns and journeys in hours not months.
  • We are looking for a professional with experience in building Omnichannel Customer Data Platform ecosystem with deep knowledge of the evolving Technology and Vendor Landscape, can connect Business Vision and Goals to delivering required outcomes, evaluates the maturity and internal readiness of our existing CDP capabilities, build foundational CDP data management strategy, and has architected, designed solutions, and implemented multichannel CDP use cases.
    
    Their Primary Responsibilities Will Be To
    
    • Partner with cross-functional teams to understand marketing business needs and use cases to align to Customer Data platform and translate high level use cases into quarterly backlog features
    • Provide transition and target state architecture recommendations for CDP
    • Drive internal readiness for CDP and ensure it aligns with our overall Omnichannel Strategy.
    • Build foundational data management strategy and data governance policies for CDP.
    • Consult on the technical strategy and development of initial integrations to support MVP use cases for the CDP, with an eye for the future based on product vision and backlog.
    • Provide Data architecture and movement between core systems and data to ensure stakeholder alignment
    • Establish best practices for CDP segment builder / dashboard performance to ensure the users experience is not inhibited by the amount of data being displayed
    • Build data dictionary to detail fields and values for marketers to drive understanding and alignment
    • Optimize data aggregation and data flow to support the responsive, performant and flexible front-end insights dashboard
    • Detailed field mapping and ingestion requirements to support MVP
      
      Software Tools/skills
      
      • PowerPoint, Visio, etc.
        
        Skills/attributes
        
        • Experience in building Omnichannel Customer Data Platform ecosystem with deep knowledge of the evolving Technology and Vendor Landscape
        • Experience designing, integrating and implementing a data platform
        • Experience with Campaign Management and other Marketing Activation Tools
        • Demonstrates ability to understand Business Vision/Goals and enable business outcomes.
          
          Nice To Have
          
          • Experience implementing a customer data platform
          • Experience with Campaign Management and other Marketing Activation Tools

Keywords: Horizontal Talent, Minnetonka , Customer Data Platform Consultant, Professions , Minnetonka, Minnesota