Senior Insights Consultant - Strategic Insights - Brand Insights & Analytics - Telecommute

Company: UnitedHealth Group
Location: Minnetonka
Posted on: June 23, 2022

Job Description:

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)UnitedHealthcare is seeking a Consumer Insights Senior Consultant to join our team. This position will contribute to our Strategic Insights team, which has an increasingly important leadership role in driving growth for UnitedHealthcare and enabling our mission to help people to live healthier lives. -This critical role will report to the Senior Director, Brand Insights & Analytics, and manage consumer insights and analytics projects that inform brand strategy, guide brand plans, inspire impactful advertising, measure campaign performance across a modern media mix and track brand competitive performance.You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.Primary Responsibilities:

• Manage Insights projects that help set brand strategy for UnitedHealthcare
• Lead communication/advertising development research projects that inspire creative development, assess overall potential, and recommend optimizations before production
• Lead brand, advertising and media in-market performance tracking programs for the UnitedHealthcare brand team
• Synthesize brand campaign performance and impact data across multiple sources to help drive overall understanding of campaign performance and to recommend creative and media optimizations in future campaigns
• Support other brand, advertising and communications projects for different UnitedHealthcare business lines
• Help assess competitive brand, creative and spend trends via syndicated tools (Ace Metrix, Kantar Media, Numerator, Morning Consult)
• Support in planning and facilitating brand and competitor marketing workshops
• Help identify new and improve existing brand and advertising research and analytics tools
• Collaborate effectively with advertising, media, research, and analytics agenciesYou'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.Required Qualifications:
  • Bachelor's Degree in Communications, Marketing, Advertising, Psychology, Business, Public Relations or a related field; OR equivalent experience
  • 5+ years of experience with brand, advertising, and media
  • 5+ years of Primary Market Research/Insight experience within a matrix organization
  • 2+ years of working collaboratively across business lines, functions, and seniority levels
  • Advanced project management skills with exceptional attention to detail
  • Advanced skills in Microsoft Suite; Word, Excel, Outlook and PowerPointPreferred Qualifcations:
    • Master's Degree in Marketing Research or business-related field
    • 4+ years of analytics experience and data sets
    • Facilitation experience
    • Agency experience; Market Research or Brand
    • Previous Healthcare industry experience
    • Identify key insights from research and communicate effectively to go from insights to actions/business implications
    • Critical thinker and problem solving would be practiced daily
    • Turning data into insights and turning insights into a broader story
    • Solid communicator comfortable sharing insights with senior leaders across the organization
    • Exhibiting excellent organizational skills with a focus on accuracy and attention to detail
    • Full COVID-19 vaccination is an essential requirement of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure complianceTo protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employmentCareers with UnitedHealthcare. -Let's talk about opportunity. Start with a Fortune 5 organization that's serving more than 85 million people already and building the industry's singular reputation for bold ideas and impeccable execution. Now, add your energy, your passion for excellence, your near-obsession with driving change for the better. Get the picture? UnitedHealthcare is serving employers and individuals, states and communities, military families and veterans where ever they're found across the globe. We bring them the resources of an industry leader and a commitment to improve their lives that's second to none. This is no small opportunity. It's where you can do -your life's best work.(sm)Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $97,300 to $176,900. The salary range for Connecticut / Nevada residents is $97,300 to $176,900. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

Keywords: UnitedHealth Group, Minnetonka , Senior Insights Consultant - Strategic Insights - Brand Insights & Analytics - Telecommute, Professions , Minnetonka, Minnesota