Senior Digital Data Analyst

Company: Medica
Location: Minnetonka
Posted on: September 2, 2024

Job Description:

DescriptionMedica's Senior Data Analyst will be at the forefront of analyzing and interpreting digital data across all digital touchpoints as well as managing the configuration of campaign marketing data.

Our Analyst's expertise in data analytics will be crucial in fusing data from various sources, deriving actionable insights to drive strategic decision-making and improve business outcomes, and utilizing their advanced skills in Business Intelligence tools to create and maintain interactive dashboards, providing key stakeholders with clear and impactful data visualizations and analyses. Additionally, they will manage tagging to ensure accurate data tracking and collaborate closely with cross-functional teams, including marketing, IT, and product management, to align data strategies with business goals.

Key Accountabilities Include:

• 
  
• Data Management and Analysis
  
• Optimization and Insights
  
• Data Extraction and Manipulation
  
• Collaboration and Communication
  
• Customer Data Integration and Modeling
  
• Tag Management, Campaign Measurement and Reporting
  
  
  This role also involves supporting customer data modeling and integration, particularly within Salesforce Marketing Cloud, to enhance the accuracy and effectiveness of data-driven initiatives. The ideal candidate will be a detail-oriented, data-driven professional with a passion for improving user experiences and optimizing digital strategies to support Medica's mission.
  
  Qualifications:
  
  • 
    
  • Bachelor's degree or equivalent combination of education and professional work experience
    
  • 7+ years of related experience
    
  • Proven expertise in analyzing and interpreting data from online platforms (websites, mobile apps) and other customer touchpoints (e.g., email, SMS, call center data) including tracking user behavior, engagement metrics, and conversion analysis
    
  • Working knowledge of server-side tag management and web analytics platforms, including tagging and tracking methodologies
    
  • Advanced proficiency in data visualization tools like Tableau (preferred), Power BI, and Looker Studio, with experience in self-service analytics and dashboard creation
    
  • Proficient in statistical analysis and techniques such as regression analysis and hypothesis testing
    
  • Experience in customer data modeling and integration support for Salesforce Marketing Cloud
    
    
    Preferred Skills and Experience Include (however not required):
    
    • 
      
    • Experience developing pipelines and integrations to ingest, automate and export data
      
    • Experience with healthcare data standards and regulations, including HIPAA and HL7
      
    • Experience with Tealium for tag management, data orchestration, and integrating customer data across various platforms to enhance data-driven strategies
      
    • SQL skills for querying, manipulating, and extracting data
      
    • Proficiency in BigQuery for data storage, management, and analysis
      
    • Experience with Search Engine Optimization
      
      
      This position is a Remote role. The employee must be located in any state in which Medica is an employer and will work remotely 100% of the time.
      
      The full salary range for this position is $85,000 - $145,700. Annual salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and/or licensure, the position's scope and responsibility, internal pay equity and external market salary data. In addition to compensation, Medica offers a generous total rewards package that includes competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.
      The compensation and benefits information is provided as of the date of this posting. Medica's compensation and benefits are subject to change at any time, with or without notice, subject to applicable law.
      Medica's commitment to diversity, equity and inclusion (DEI) includes unifying our workforce through learning and development, recruitment and retention. We consistently communicate the importance of DEI, celebrate achievements, and seek out community partnerships and diverse suppliers that are representative of everyone in our community. We are developing sustainable programs and investing time, talent and resources to ensure that we are living our values. We are an Equal Opportunity/Affirmative Action employer, where all qualified candidates receive consideration for employment indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.
      
      Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: Medica, Minnetonka , Senior Digital Data Analyst, Professions , Minnetonka, Minnesota